Yeah I know I said I said I would probably only be writing once a week, but here I am again. Either my love for you people is that overwhelming, or my desire to rip\praise commercials is.
Walmart:
I can’t think when the last time was that I enjoyed a Walmart ad like this. To me this commercial captures all the elements needed for a successful spot. It’s humorous, yes, but it also manages to pull a classic Jedi mind trick. It’s an embarrassing humor, but not about the brand. They put an idiot up front to laugh at. And laugh we do.
There’s an old joke about dieting, that states if you want to look good just hang out with someone fatter than you. Really that’s what Walmart is doing with this ad. By putting your focus on the clown injuring himself, you’re no longer focused on it advertising Walmart. Now you’re standing there with the company laughing together. It’s an old trick and a good one.
Mind you I’m not coming down on them for it. Advertising is advertising. I prefer an acknowledgment that the consumer deserves better than an idiot yelling in a store (oh yes, I will be taking you to task this week Staples) to sell the brand. All in all it’s a very enjoyable ad. I would like to see more of this from Walmart. Mind you, I doubt we will, they have a pretty poor track record. But we’ll see. We’ll see.
Like what you read? Need a little humor in your day?
Why not head over to my new home at The Non-Review
Walmart Clown Floats Down Here
Yeah I know I said I said I would probably only be writing once a week, but here I am again. Either my love for you people is that overwhelming, or my desire to rip\praise commercials is.
Walmart:
I can’t think when the last time was that I enjoyed a Walmart ad like this. To me this commercial captures all the elements needed for a successful spot. It’s humorous, yes, but it also manages to pull a classic Jedi mind trick. It’s an embarrassing humor, but not about the brand. They put an idiot up front to laugh at. And laugh we do.
There’s an old joke about dieting, that states if you want to look good just hang out with someone fatter than you. Really that’s what Walmart is doing with this ad. By putting your focus on the clown injuring himself, you’re no longer focused on it advertising Walmart. Now you’re standing there with the company laughing together. It’s an old trick and a good one.
Mind you I’m not coming down on them for it. Advertising is advertising. I prefer an acknowledgment that the consumer deserves better than an idiot yelling in a store (oh yes, I will be taking you to task this week Staples) to sell the brand. All in all it’s a very enjoyable ad. I would like to see more of this from Walmart. Mind you, I doubt we will, they have a pretty poor track record. But we’ll see. We’ll see.
Like what you read? Need a little humor in your day?
Why not head over to my new home at The Non-Review
Like this:
This entry was posted on January 25, 2010 at 5:10 pm and is filed under Advertising, commercials, Humor, Marketing, Television. You can subscribe via RSS 2.0 feed to this post's comments.
Tags: Ads, Advertisments, clowns, commentary, commercials, Humor, Television, Walmart, Walmart Clown
You can comment below, or link to this permanent URL from your own site.