Yes, I know, there’s a large constituency of people who like this commercial. I’m not one of them. For starters I have always hated the yelling thing in ads. Over reacting to something as mundane as “low prices” is only funny if done right. The school of humor this comes from is that of the quick shock. By putting no setup whatsoever, theoretically his manic behavior should catch you off guard. Which it did, in an annoying way.
Then they carry it just that one step further by introducing the “punchline” with the two employees. Because obviously they don’t pay any attention to the fact that either a) he’s having an aneurysm or b) he’s a nut, who’s going to give them a headache with all the extra work they’ll have, putting everything in the store back. Because ultimately, something is seriously not right with the man. He’s not buying the entire store, so don’t worry about getting him a cart. Worry about whether you should call an ambulance or the police.
Either way, something’s going down.
For more of my insight, check out my new home at The Non-Review
Shh, Staples Guy, use your ‘indoor’ voice.
Staples:
Yes, I know, there’s a large constituency of people who like this commercial. I’m not one of them. For starters I have always hated the yelling thing in ads. Over reacting to something as mundane as “low prices” is only funny if done right. The school of humor this comes from is that of the quick shock. By putting no setup whatsoever, theoretically his manic behavior should catch you off guard. Which it did, in an annoying way.
Then they carry it just that one step further by introducing the “punchline” with the two employees. Because obviously they don’t pay any attention to the fact that either a) he’s having an aneurysm or b) he’s a nut, who’s going to give them a headache with all the extra work they’ll have, putting everything in the store back. Because ultimately, something is seriously not right with the man. He’s not buying the entire store, so don’t worry about getting him a cart. Worry about whether you should call an ambulance or the police.
Either way, something’s going down.
For more of my insight, check out my new home at The Non-Review
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This entry was posted on January 26, 2010 at 8:00 pm and is filed under Advertising, commentary, commercials, Marketing, Uncategorized. You can subscribe via RSS 2.0 feed to this post's comments.
Tags: Ads, Advertisments, commentary, commercials, Humor, Marketing, Staples, Television, Yelling
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