Hardee’s, food for jerks

I thought of several clever titles, but they all seemed… inappropriate.

Hardee’s:

So after years of Hardee’s commercials I’ve reached the following conclusion: It’s the food of bastards.

Just look at this commercial, it’s telling you how you can scam your girlfriend. Clearly the relationship isn’t going to last, but that’s ok. After all, you only have to look at their previous commercials to know that Hardee’s laughs at the idea of men being decent. In one ad, their point about how cheap their food is, is brought across by a guy buying multiple bouquets for different women. See? he can’t afford to eat cause he’s to busy screwing more than one woman at a time.

So who are they targeting with these ads? Men, obviously. But more to the point, two types of men. first, the kind of jerks depicted in these commercials. This group will include the highschool – fresh out of college guys, who are all about scoring, as well as some slimy idiots who never grow up. And then second, group guys. Guys who laugh at every stupid raunchy joke, because they’re of a group mentality.

“yup, hehe, that sure is how you treat a woman.”
Yeah, those guys.

This commercial isn’t as bad as the other one I mentioned, and they’re counting on most others to look at the humor of misunderstood tears while ignoring the larger subtext. But if you cut right down to the core of these commercials they’re very misogynistic. Much, much worse then the Carl’s Jr ads selling the burgers with half naked women. Cause those at least are just asserting that men are weak tools where a stripped down girl is concerned. Which largely is true. And no, I’m not arguing in favor of those ads, cause I rather found them stupid myself.

So yeah, bottom line, their slogan might as well be “Are you a bastard? Eat at Hardee’s”